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Medieval Airport!

Abbey Medieval Festival at Brisbane Airport

 The Abbey Medieval Festival has an awesome surprise for you if you are travelling interstate or internationally during the upcoming school holidays! As part of our strategy to expand markets, both within Australia and overseas, from the 1st of June to the first week of July, tickets to the Abbey Medieval Festival will be available for sale at the international terminal of Brisbane Airport!

Look for our huge banner and posters that feature the Hero image of the Abbey Medieval Festival! Airport staff and ambassadors for the Abbey Museum will also be sporting Abbey Medieval Festival t-shirts and are happy to pass on information about the Festival!

So stop for a moment, buy a ticket, bring your friends and family and travel back to a time gone but not forgotton.  Press a mental pause on the trains, planes and automobiles and transform yourself physically and mentally to a life that your ancesters might have experienced.  The Abbey Medieval Festival is held on the 6th and 7th of July and the festival is your ticket to time travel.  This celebration is the biggest and most authentic medieval showcase in the southern hemisphere and we are so fortunate to have it on our doorstep in Queensland!  Normally, you might have to travel to Europe to see a spectacular as good as this one and this year is no exception! It’s getting bigger and better than ever before! And having tickets at the airport makes it one step easier for you.

Fill your weekend with enthrallig displays from musicians, dancers and street performers from across Australia and overseas, experience battle re-enactment, jousting, archery, Turkish oil-wrestling, gypsy dance, arts and crafts, authentic medieval delicacies and so much more! There is so much to see and do! You will wish the festival ran for months!!

For more information please call the Abbey Museum of Art and Archaeology on 5495 1652, or visit our webpage at www.abbeytournament.com.

New Benches for Abbeystowe!

We have been busy making improvements to Abbeystowe (the Festival site) for this year and are proud to reveal the new bench seats that have just sprung up across the field!

There are 30 new benches in total, each one is 2.4m long and capable of seating between 4-8 people at a time. They have been dotted all round Abbeystowe, particularly in places where you, our fantastic visitors, have requested them – near the food!

“More seating!” has long been a cry of our visitors to the Abbey Medieval Festival and we’d like to thank our team of volunteers who put in the time to transform these lovely new seats from raw slabs of timber to backside bliss. We are now on the lookout for large sandstone or granite boulders to dot the site (let us know if you know where we can get some!).

 

Abbey Medieval Festival and Channel 9’s The Voice: transformations of a kind!

Hello, my friends, again.

I have been asked to  ‘please explain’ and realise that I have been dropping a distinct word in my last few posts, without clarifying it.

That word is ‘Transformation’ – not one that we as adults use a lot, but ask any eight year old what a ‘Transformer’ is!

So, it’s kind of the same – kind of different! Let me explain!

Let me introduce Joe and Jim! (aka Joseph Pine and James Gillmore).  These two writers are my ture heros on the subject of experiences and transformations.  They will tell you a transformation is in fact an economic offering, just like goods or services – which as it turns out, are yesterday’s news.  Transformations are what consumers want and demand today.  Joe and Jim have further explained a transformation as: “Guiding customers to gaining a deeper understanding to some part of themselves“. (2011-The Experience Economy)

Interesting…… I’m hoping I dont’ lose you here, but actually, you know…it’s not that deep.  We experience transformations everyday.

Last week, I brought my son to his karate lesson. I sat watching.  The children were intense, serious and  focussed.  I remembered my son on those first few lessons; he was giddy and skittish; his attention everywhere.  I wondered if he would ever get it.  Now, as I sat and watched him, I was able to see something new; a strong gaze in his eyes, a serious face; he was absorbed.  He was actively engaged and I had just realised that before my eyes, he had escaped. Yes…..NAPLAN and all the stuff-of-the-week were left far behind.  He had undergone his own little transformation. And was I happy about that?

Channel 9’s ‘The Voice’ – why are we all so hooked? One word: Transformation.  Each of these wonderfully talented contestants are being guided through a transformation; it’s life changing, a personal journey. Let me even use the word ‘walkabout’  here.  There’s no going back.

Everyday, people fall in love, we experience grief, we have children born to us, or….. maybe no baby comes.  Each of these are every-day, life-transformations that we as human beings experience; each bringing us to a deeper and ongoing understanding of something inside us.

Ok, so what’s this got to do with the Abbey Medieval Festival, you ask?

We are here to guide you through a medieval transformation.

Nowadays our free time is so precious.  People are working so hard for their families and to achieve their ambitions.  How recreation time is spent is selective and valuable.   The Abbey Medieval Festival acknowledges this!

I examined what I really wanted for my own free time?

I wanted a little ‘escapism’ if that was possible.

Well it is!  Very possible.  You can escape absolutely and wonderfully so… to another era.  You can transform yourself to a different century and live it, for a short time, as it was.  A real medieval experience.  It only depends on you.  Let’s take the Kids’ Medieval Fun Day!  You as a parent can witness your kids’ transformation or even partake in your own.  Watch your kids as their attention towards the activities on offer changes.  First reluctance leading to curiosity, then mild amusement……a little more interest is piqued, then their attention is grabbed.  This leads to physical involvement and then…excitement and elation as they become totally and utterly engaged.

Guiding this transformation is our job.

And guess what! We are aware that some of our readers and followers are already there!  In our recent competition we asked people to tell us what type of experience they would like to have at the Abbey Medieval Festival this year.  Steve Springhall from Queensland said he wanted ‘the feeling of travelling back in time’…..Steve, thank you for this!  That feeling is yours to have and we really would be honoured to guide your transformation.  That’s all we can do.  The rest is up to you.  So who else wants to join in?

So next time you watch The Voice, think of your own transformation. 

Yours to have at the Abbey Medieval Festival!  So have it!

 

 Till next time readers….Caroline