The 2012 Abbey Medieval Festival has been called a “huge success” after the release of the official attendance figures today.
The record-breaking attendance figure of 37,302 is an increase of over 10,000 visitors from last year.
“The Abbey Medieval Festival is an incredible success story and the whole region should be proud of what we have achieved,” said Marketing Manager Suesann Vos.
“We have proved once again it is one of Queensland’s best-loved festivals.
“There are many factors behind this success.
“The exciting television commercials by Oversea Films helped motivate people to come out to the Abbey Medieval Festival.
“We have a fabulous marketing team that has spread the word through the State-wide media, social media and our website.
“There was a strong growth in the popularity of Kids’ Medieval Fun Day on Tuesday 3 July.
“The Festival was boosted by fantastic publicity – we had Weekend Sunrise broadcasting from Abbeystowe on Saturday 7 July.
“Congratulations to Director Edith Cuffe and our dedicated band of 280 volunteers.
“We are now working on how to deliver an even better Abbey Medieval Festival in 2013,” Ms Vos said.