I have been asked to ‘please explain’ and realise that I have been dropping a distinct word in my last few posts, without clarifying it.
That word is ‘Transformation’ – not one that we as adults use a lot, but ask any eight year old what a ‘Transformer’ is!
So, it’s kind of the same – kind of different! Let me explain!
Let me introduce Joe and Jim! (aka Joseph Pine and James Gillmore). These two writers are my ture heros on the subject of experiences and transformations. They will tell you a transformation is in fact an economic offering, just like goods or services – which as it turns out, are yesterday’s news. Transformations are what consumers want and demand today. Joe and Jim have further explained a transformation as: “Guiding customers to gaining a deeper understanding to some part of themselves“. (2011-The Experience Economy)
Interesting…… I’m hoping I dont’ lose you here, but actually, you know…it’s not that deep. We experience transformations everyday.
Last week, I brought my son to his karate lesson. I sat watching. The children were intense, serious and focussed. I remembered my son on those first few lessons; he was giddy and skittish; his attention everywhere. I wondered if he would ever get it. Now, as I sat and watched him, I was able to see something new; a strong gaze in his eyes, a serious face; he was absorbed. He was actively engaged and I had just realised that before my eyes, he had escaped. Yes…..NAPLAN and all the stuff-of-the-week were left far behind. He had undergone his own little transformation. And was I happy about that?
Channel 9’s ‘The Voice’ – why are we all so hooked? One word: Transformation. Each of these wonderfully talented contestants are being guided through a transformation; it’s life changing, a personal journey. Let me even use the word ‘walkabout’ here. There’s no going back.
Everyday, people fall in love, we experience grief, we have children born to us, or….. maybe no baby comes. Each of these are every-day, life-transformations that we as human beings experience; each bringing us to a deeper and ongoing understanding of something inside us.
Ok, so what’s this got to do with the Abbey Medieval Festival, you ask?
We are here to guide you through a medieval transformation.
Nowadays our free time is so precious. People are working so hard for their families and to achieve their ambitions. How recreation time is spent is selective and valuable. The Abbey Medieval Festival acknowledges this!
I examined what I really wanted for my own free time?
I wanted a little ‘escapism’ if that was possible.
Well it is! Very possible. You can escape absolutely and wonderfully so… to another era. You can transform yourself to a different century and live it, for a short time, as it was. A real medieval experience. It only depends on you. Let’s take the Kids’ Medieval Fun Day! You as a parent can witness your kids’ transformation or even partake in your own. Watch your kids as their attention towards the activities on offer changes. First reluctance leading to curiosity, then mild amusement……a little more interest is piqued, then their attention is grabbed. This leads to physical involvement and then…excitement and elation as they become totally and utterly engaged.
And guess what! We are aware that some of our readers and followers are already there! In our recent competition we asked people to tell us what type of experience they would like to have at the Abbey Medieval Festival this year. Steve Springhall from Queensland said he wanted ‘the feeling of travelling back in time’…..Steve, thank you for this! That feeling is yours to have and we really would be honoured to guide your transformation. That’s all we can do. The rest is up to you. So who else wants to join in?
So next time you watch The Voice, think of your own transformation.
Yours to have at the Abbey Medieval Festival! So have it!
Till next time readers….Caroline